How to write a Plan Your Visit page
Write it for one person: someone sitting in their car in your parking lot, wondering if they should go in.
- A warm one-line welcome
- Service times and address, with parking
- What happens when you arrive
- Kids: check-in, ages, safety
- What to wear and how long it lasts
- Real photos of the entrance and kids’ area
- “Let us know you’re coming” form
1. Start with a welcome, not a mission statement
“We’d love to meet you. Here’s everything you need for your first Sunday.” That’s enough.
2. When and where, in plain text
Service times, the full address and a map link, written as text (not inside an image) so phones, search engines and AI assistants can read them. Add a sentence about parking: which lot, which entrance.
3. Walk them through arriving
“When you walk in, someone at the welcome table will say hi and point you to coffee. The service lasts about 75 minutes: songs, a Bible teaching, and prayer.” Specifics calm nerves.
4. Kids, in detail
Parents decide whether to visit based on this section. Cover check-in, ages, how you keep kids safe, and what they’ll do. A photo of the kids’ area helps more than a paragraph.
5. The honest answers
What to wear (“most people wear jeans”), whether they’ll be asked to stand or give (“no pressure, you’re our guest”), and how long it lasts.
6. Make the first step small
A short form (name, email, number of kids) lets someone tell you they’re coming so a real person can greet them. Keep it to three or four fields.
Common mistakes
- Insider language (“Join us in the Commons after Celebration Service”).
- Service times only in an image or a PDF.
- No photos of the building entrance.
- Forms with ten required fields.
Want this done for you? See Plan Your Visit pages.
Questions
What should a Plan Your Visit page include?
A welcome, service times and address with parking, what happens when you arrive, kids information, what to wear and how long it lasts, real photos, and a short optional form to say you are coming.
How long should a Plan Your Visit page be?
Long enough to answer every practical question, usually one scrolling page with short sections and photos.
Tell me about your church.
A short note is enough. I’ll reply within two business days with honest next steps, even if that’s “you don’t need a new site yet.”
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